Pride Month’s Dark Agenda: It’s Not About Love – Tell Your Kids the Truth
Let’s first consider where we stand in 2025.
Pride Month used to be big business. Until it wasn’t.
Not surprisingly, CNN and others lament that the downturn in Pride Month’s popularity is due to the mean-old Trump administration turning up pressure against inclusivity1; however, they fail to factor in the most logical, common sense reason for the shift. It’s about money.
I’m not sad that 30+ percent of companies who flaunted their pride products and advertisements are now gingerly backing away from the profit-killing month-long celebration of sexual identities.2 Not a bit.
In recent years, trembling corporate leaders bowed to pressures of LGBTQ activist organizations like the Human Rights Campaign (which, worth noting, has nothing to do with “human rights”), vying for their approval and a high rating for their promotion of LGBTQ ideals. Some who have reportedly stopped submitting to HRC demands include Walmart, Harley-Davidson, Toyota, Home Depot, Lowes, Starbucks, and Ford.
It’s worth noting that business shrinking from the DEI and LGBTQism is not necessarily rooted in family-friendly motives – but rather because of the wrecking ball of previous LGBTQ promotions that prompted boycotts and plummeting revenue and stock prices. Remember Bud Light’s partnership with Dylan Mulvany’s mockery of women, Disney’s woke (and costly) agenda – and Target’s “tuckable” bathing suits for “girls” who have something to tuck. These cost those three corporations multiple millions. American families – especially moms like you, voted with your pocketbooks. So, as much as the media complainers want to point the finger at Trump – your impact was felt way, way before 47 took office.
Clearly, it’s profit motivation and cowardice for many of these large players. With that in mind, don’t forget the courageous small businesses that have fought for a spot in the parallel economy. These made choices for the cause of patriotism, freedom, and capitalism, producing needed family-friendly products and content.
Since the MAGA revolution, it has become more fashionable to flaunt patriotism, family values, and the foundational traditions many of us have missed in the public square in recent years. And the pink and blue-haired social media influencers have begun to wane in popularity (possibly also due to the online reels of so much ugly crying after the election).
Also, this month, Defense Secretary Pete Hegseth has chosen to rename the Naval Ship SS Harvey Milk, originally named after a gay rights activist from the ’70s. The new name has not been announced but is expected on June 13.4
Still Flaunting Pride in 2025
Pride may not be as popular as before, and we no longer have to see the White House bathed in rainbow lights during June; however, the push of this agenda on Americans – especially our kids – is sadly still prominent in our culture. And it still carries its dark agenda to stand against truth, tradition, biology, and families.
A Chicago library faced backlash last week for a drag-queen story hour for toddlers.
Really, toddlers? Is this necessary?
Parents showed up to protest the outrageous sexualization of little ones. Christian Maxwell, an Illinois Republican Congressional candidate, shared her thoughts on the library’s Pride Month outreach to children, “Our kids can’t read. We didn’t need a drag queen to come lead story time; we need a phonics and literacy coach to come lead story time.” 3 As our nation’s schools have seen test scores and literacy rates plummet in recent years – she may be on to something.
In fact, the June calendar for that library is full of things like “intergenerational queer art-making,” events with “identity-affirming stations,” and the crown jewel – story time with the “Sisters of Perpetual Indulgence,” a group of drag queens who dress as nuns, mocking Christian faith. If I had kids in that area – the library would definitely be off our list this summer.
The NFL is kicking off the month with embarrassing commercials claiming, “football is gay.” My husband and millions of other American fans and players would beg to differ.
Meanwhile, Major League Baseball has 29 of the 30 teams actively celebrating Pride Month. Only The Texas Rangers have declined, holding that all are welcome – without alienating baseball fans with a rainbow added to their logo and uniforms or flamboyant LGBTQ “entertainment” on game days. They are catering to Americans who simply want to watch…baseball. Go Rangers!
Talk About Pride Month with Your Kids
There are probably off-putting pride events in your area and likely places in your community or among their peers where your kids will face Pride Month images, ads, or conversations. You can help them understand the truth by openly introducing and discussing this subject. It can help them grasp not only that you disapprove but why. Here are a few things to consider as you tackle this touchy topic with your family.
1. Start the Conversation – And Don’t End It
Take some time to share the reason for all the rainbows and hubbub in June. Talk about the ideals of Pride Month and why they represent concepts and beliefs your family and faith cannot embrace. Use compassion and calm as you talk about it. If your kids are older, you can discuss some of the stories in the news regarding the LGBTQ movement. Invite questions and openness so they can explore anything they’d like to understand.
I appreciated something podcaster Elizabeth Johnston advised in a recent Instagram post, “Explain that ‘pride’ in this context promotes a belief system that goes against God’s design for gender, sexuality, and family.” 5
Make sure your kids grow up knowing that no topic is off-limits for your family. Sure, some things may not be right for the dinner table, but make sure your children can easily come to you with questions about anything. To do that, you’ve got to not freak out (outwardly) when your little one says something that shocks you to your core. Instead, ask questions and explore the topic with them. Gently guide them to the truth of science, nature – and Jesus.
2. Study the Concepts of Love and Pride
It’s good to discuss what it means to love – and what pride is. Both are words we throw around so easily without much thought and they are central to Pride Month. You’ll find a more surface definition of love in the dictionary, but to really dig into what love is, list the attributes from the Bible’s “love chapter,” 1 Corinthians 13. Then, you can talk about how Pride Month stacks up to true love.
Do the same with pride. There are some key verses about how God looks at pride (He opposes it). Check out Proverbs 16:18, 11:2, 29:23, James 4:6, and 1 Peter 5:5. Then, ask your child to talk about how this applies to the celebration of Pride Month.
3. Establish Family Guidelines for Pride Month
Ask your kids to give their input about how your family should approach Pride Month each year. Discuss everything with care and calmness.
Some ideas might be:
-Our family will treat others with love and compassion even if we disagree. We will use respect when we talk to or about those in the LGBTQ community.
– Our family will honor God’s standards for gender (“male and female He created them”), marriage (between one man and one woman), family, and faith while showing kindness to those who disagree.
– We can talk about anything in our family; no topic is off limits.
-Our family will use wisdom in entertainment choices, not watching shows that celebrate Pride Month, witches, dark magic, or the LGBTQ lifestyle.
These are just ideas. Your family will undoubtedly have others, so develop your own approach. A little buy-in from family members can go a long way to help each of you navigate Pride Month this year and from now on.
Let’s face it. When anyone claims that Pride Month embraces the idea that “love is love,” they really don’t know what they’re talking about. Love has no logical connection to pride. And pride has absolutely nothing to do with love.
Pride is a grave sin, one that cost Lucifer (the devil) his place in Heaven (See Isaiah 14:12-17). It’s not a good thing and can’t be equated with love. That would be like having a month to celebrate smoking – and claiming that “health is health.” They don’t mix. Americans are getting wise to the grift, but moms still need to ensure their kids are armed with the truth about this foundationally fake month-long “celebration.”
Mamas, you are key to helping your kids make their way in our ever-changing culture, and you were perfectly chosen to guide your little ones to become discerning, courageous, and kind. I especially loved how Elizabeth Johnston summed up her approach, “It’s not enough to shelter our kids, we must shape them. Start the conversations today and be the loudest voice in your child’s life.”
For more on this topic, we’ll point you to several other resources:
“Navigating ‘LGBT’ Pride Month’ – How Should Parents Respond?”
“7 Things to Discuss with Your Kids During Pride Month”
“How to Respond to ‘Trans’ and Gender Ideology? Simple: Live Not by Lies”
“When Children Encounter ‘LGBT Pride’: Resources for Parents”
Podcast Note: Pornography has become prevalent both in our culture and within the church. It affects men, women – and children. We had the privilege to learn more about this and ways to combat it during our conversation with The Covenant Eyes podcast host, Karen Potter. Don’t miss this critical information that could help you protect your family.
1 cnn.com
2 Corporate Approaches to Pride 2025 – Gravity Research
5 instagram.com (@elizabethjohnston)
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